New Identity Development
In the summer of 2014 Church & State, a business incubator located in downtown Salt Lake City came to me to explore some branding options. The owners had purchased an old church from the state and planned to flip it into a hub for smaller businesses and private offices. The state of Utah holds a lot of religious background and mystery. The project objectives were to encompass some of the mystery and heritage and visually communicate it. In the 1800's there was a large masonic movement in the city. The branding includes a series of icons and imagery that combine masonic symbology with state symbols, such as the worker bee, beehive and pick axe.
The process grasped onto the heritage and cryptic history of Salt Lake City. Every design decision was informed by the impression and mood of the city, and especially the building itself.