PROJECT The boys over at Duvin Design Co. approached me to work on the branding for their new surf-lifestyle brand. Hardly 2 years later they have released several lines, landed features in Transworld, and scooped up over 30,000 social media followers on the way. After the branding I've continued to provide a few apparel designs as well. Big things are happening in South Florida and I've been honored to work with such kind people that care about their craft as much as mine. Head over to duvindesignco.com and grab the most comfortable threads I own.
PROCESS I had adequate experience in the street and ski markets as far as design so surf wasn't too much of a stretch for my head. In fact there is so much culture and imagery surrounding the surf-culture that I felt I had been a part of it my whole life. The badge logo was developed after much back-and-forth with the client, and has successfully been applied across a multitude of materials and fabrics. I continue to work regularly with the guys at Duvin on their growing collection.