Brand & Identity Development
Based out of Singapore, the Graft Co. aims to become a curated provider of Men's quality goods, strictly committed to carrying high quality, artisan, and handmade stock. They approached me to develop a visual identity as they prepared for launch.
As with many of my projects, I approached Graft Co. the same way the company approaches their craft. By doing this I have developed a process of greater client understanding and brand alignment. The logo was made completely by hand, ensuring authenticity and handcrafted quality consistent with the product. A needle is subtly inserted beneath, nodding to a hand-stitched foundation of Men's wearables.